Frequently Asked Questions

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What is Black2Business and who is this platform for?

Black2Business is an online one-stop business directory for all product and service providers from the African/Caribbean diaspora within the UK.

The ‘Black Pound’ is important, and the remit of this platform is to facilitate economic empowerment without our community through the support and growth of black-owned businesses, sole traders and freelancers.

Learn More

Is this service really free? / Who profits?

Black2Business offers a 100% free basic Listing tier, and offers more premium features at a very reasonable rate. With the exception of Ad revenue and operating costs, Black2Business is a not-for-profit venture, and any revenue generated from user subscriptions is donated to the 100 Black Men of London, a registered charity that offers mentoring that directly benefits the Black community.

The only obligation the platform has upon its members is to embrace a shared responsibility to keep the directory relevant and reliable. Therefore Black2Business strongly encourages the reporting of expired listings and businesses are that no longer in operation.

 

See our Listing Tiers

What makes Black2Business different to the various other Black business directories out there?

What makes Black2Business different to the various directories that have preceded it is that it’s ability to tap into mainstream services such as Google Maps, Facebook Messenger and Opentable. It’s not enough for a business to be one of many phone numbers on a long list, but rather to offer a way in which potential customers can connect and engage effortlessly. Black2Business connects to these other leading platforms to enable its users to (for example) conveniently email or ‘live chat’ with product/service providers from their smartphones, to reproduce their menus online, to accept online reservations and the booking of appointments, and many other convenient features etc.. all directly within the listing page itself.

Providers can also customise the User Interface of their dedicated listing page (using tabbed and accordion menus) image galleries, embed promotional videos, publish promotional codes for potential customers and list events related to their business while managing the incoming bookings.

Who is responsible for this platform?

Black2Business was been developed by Jonathan Wildman; a Web Developer based in Brentwood, Essex,  and is promoted in collaboration with the 100 Black Men of London, a registered charity that offers mentoring that directly benefits the Black community.

Follow Jonathan on Twitter @jonathanwildman

Am I allowed to list my business if it is not black owned but serves the black community?

Black2Business is a community based initiative to promote group economic empowerment within the African/Caribbean diaspora in the UK.

As such, there is strict criteria in terms of what businesses and services are listed on our directory, and these should be either be Black Owned, have a Black Partner or have a Black Director or CEO. Please see our terms of service for a clearer definition of what we consider to be ‘black-owned’.

Do I have to have a registered company in order to list my business/service?

In short, no.

As long as you are over the age of 16 and your business/ service is Black-Owned’ (as defined by our terms of service) and serves the UK, then you are free to list your venture on Black2Business.

However, if your business is operated by a Private Limited Company, Public Limited Company or is a registered Charity, you are required to state your Companies House registration number or Registered Charity number in the appropriate field when making your listing.

I can not find an appropriate category for my business/service when listing. What can I do?

Our main categories are kept deliberately broad to ease search for our users.  If you can find a main category that loosely fits your business when listing, please use this. You will then have an opportunity to specify ‘Tags’ or keywords that more specifically describe your venture, eg a Web Designer may list under the ‘Art & Design’ category but specify a Tag of ‘Internet Web Designer / Developer .

The list of Tags are quite comprehensive and should have you covered. However in the rare event that there is no main Category or Tag suitable, please contact us and let us know. We will rectify the matter as soon as possible.

Will search engines like Google find my listing?

Provided that your listing contains a comprehensive description of your business or service, contains accurate categorisation (including good use of keyword tags) , and contains full location details (using the Google Map), then for all intents and purposes your listing will be in a good position to be indexed by the leading search engines.

Our Professional and Unlimited Listing tiers allow for Schema Markup which is applied automatically based on your listing content.

What is Schema Markup?

Schema markup, found at is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results, supported by leading search engines such as Google, Yahoo and Bing. How a search engine interprets the context of a query will determine the quality of a search result. Schema can provide context to an otherwise ambiguous webpage and tells the search engines what your data means, not just what it says.

Black2Business automatically creates Schema markup from your listings and associated events.

Learn More about Schema Markup

How do I report a business that is no longer in operation or whose listed details are incorrect?

If you find that a listing has incorrect details for a business / service provider (for example an incorrect phone number or web address), or that the business is no longer in operation, please report this to Black2Business. Our platform will only remain relevant if our listings prove reliable.

 

To report an invalid listing, please go to the listing page and look for the business/organisation header. Please look for the report button as depicted below, click on it and follow the instructions.

 

My business is temporarily closed. Do I have to delete my listing?

As a business directory, we want this platform to remain as accurate and reliable as possible, therefore we realise there are times when your business may temporarily not be trading. In these occasions we ask you not to delete time listing, but to log into your Account Dashboard and flag the listing as ‘temporary closed’. This will remove the listing from our search results, however it will not delete any of your content, so you can click on the link again to restore your listing at an instance.

 

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I’m not very ‘tech savvy’, can you please help me list my business?

We appreciate that not everyone is tech savvy and require a little extra help using a platform such as this. Therefore we are willing to list any business/service on your behalf if you can give us the basic information needed to create a listing.

Please Contact Us  for more details.

Someone has listed my business/service on my behalf. How can I edit the content?

This is a community based platform, so it is entirely likely that members will list businesses and services they have had experiences with. If somebody has listed your business on your behalf you are able to control the listing and make changes as you see fit by making a claim.

Go to the listing page and look towards the bottom of the page. You will see the following button.

Please follow the instructions and register an account with us if you haven’t already done so. You will then claim ownership of that listing and only you will be able to make changes to it going forward.

 

 

What are ‘Associated Events’ / How do I create an event?

Our Listing tiers refer to associated events.

When you subscribe to a to tier, you will be permitted to create a limited number of events tied to your business/service. These will appear on your Listing Page itself and within our platform’s dedicated events section.

Events can be used to publicise things such as ‘tasting sessions’, ‘flash sales’ or ‘product launches’.

The number of events you can create depend on the event plan that is attached to your listing tier. Event plans can be purchased separately should you exceed your allocation.

 

How to Create an Event?

Once your initial listing has been published, return to your Listing page and click on the following link.

How can I make my listing stand out from the crowd?

Black2Business offers a variety of ways for you to increase the visibility of your listing.

  • Create a ‘Professional Tier’ listing and your listing will display a ‘featured’ star banner when appearing in search results.

 

  • ’Promote’ your Listing. For a small fee you are able to ensure that your listing displays on the top of all search results, receives a mention at the bottom of every other individual listing page or features prominently on the sidebar of all main pages . Click here for more details.

Help! I need technical support

We are here to help. You may contact us via email or Facebook Messenger live chat.

Please see our Contact page for more details.

 

How can I ‘Live Chat’ with visitors to my listing page?

You can enable Live Chat with visitors to your listing page using Facebook Messenger. This will require a little configuration on your part. Please click here for instructions on how to enable this functionality.

How do I link to my Facebook page on my listing?

You may create a ‘widget’ that displays the latest posts on your Facebook fan page. Please click here for full instructions.

How can I configure my listing page to accept and manage appointment bookings?

In order to accept appointment bookings and manage booking requests and/or an appointment calendar, we reccomend you use a third party service known as TimeKit.

Click here for instructions on how to configure your listing for TimeKit.

How do I configure my listing to accept restaurant reservations from visitors?

If your restaurant is listed on OpenTable please click here for instructions on how to configure your listing page to accept reservations.

Alternatively, if your restaurant is not on OpenTable, you may want to consider TimeKit.

How can I allow visitors of my Listing Page to connect to me via WhatsApp?

The ‘Professional ‘listing tier allows you to create a button on your listing page that upon a tap/click will allow the visitor to immediately contact you via WhatsApp.

*Please note this feature is NOT available with the Basic tier.

  • Obviously in order for this feature to work, you need to signed up to the WhatsApp service.

 

  • Goto the WhatsApp Link Generator Website as and follow the instructions to generate a link. Be care to ensure that you enter your phone number in International Format. Copy the link that is generated by clicking on the Copy Link button

 

  • Upon creating your listing, under ‘Listing Information’ look for the following field, paste your link into this field.

 

  • Your visitors can now begin a chat with you without having your phone number saved in their phone’s address book. As long By clicking the button below, a chat with the yourself will automatically open on the visitor’s device.

 

How can I help spread the word?

We also encourage our users to spread the word. A business directory is only as good as its listings and user base. Consider ‘buying black first’, and use our directory as your first port of call if looking for a product or service provider.

  1. Tell your friends, family and associates about us and encourage them to list, using the ‘Recommend Our Platform’ form at the bottom of the site pages. Simply enter their email address and in one click we will send them a message pre-formatted with information and promotional incentives to invite them to join our growing platform.
  2. You can go one step further and even list on their behalf, as we make it easy for a business owner to claim a listing (upon verification) that will result in them being offered their own user profile and facility to customise the listing to their preference.
  3. We will even send you a free stack of promotional flyers for you to pass onto black-owned businesses within your local area! Contact Us for more details.

How can I offer sponsorship / promotional opportunities to the platform?

Black2Business is open to recieve any cross-promotional and sponsorship opportunities from organisations who share in common the interest of empowering the Black-British community. Please Contact Us with more information, and one of our team will get back to you as soon as possible.

Who are the ‘100 Black Men of London’ and what is your affiliation?

The 100 Black Men of London is a community-based charity led by committed Black Men and also supported by Black Women, delivering Programmes focused on

  • Mentoring
  • Education
  • Economic Empowerment
  • Health & Wellness

The organisation has been serving our community since 2001, and have positively impacted thousands of lives through their good work.

This platform is developed and promoted collaboratively with the 100BMoL and it’s members. All proceeds generated from listing fees are donated to the organisation in the continued interest of serving the Black Community.

Learn More about the 100 Black Men of London.

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