So City London Claimed

Founded in 2018 by Jody Webb, SO CITY is a London based model agency which campaigns to redefine beauty standards and use our platform to give our models a voice. We believe that all models, regardless of race, size, gender identity, religion or background deserve to be given opportunities and be heard. We understand that every individual is unique and that our uniqueness should be recognised and celebrated. 

We want individuals to feel represented and empowered, which is why our modelling agency is not just for beautiful faces, it is also a platform for conversation relating to diversity and activism, where our models can bare their souls if they wish.