Sheridan David Claimed

I specialise in clear, purposeful design, crafting visual identities and systems that unite strategy, structure and aesthetics across every touchpoint.

Service Offerings:

Brand Identity & Visual Systems

• Logo and symbol
• Typography, colour palettes, iconography and visual language
• Brand guidelines and style manuals
• Sub-marks, alternates and responsive logo systems.

Print & Tangible Media

• Brochures, flyers, leaflet and posters
• Business cards, letterheads and branded stationary
• Packaging design – including labels, boxes and sleeves
• Signage, exhibition displays and environmental graphics.

Digital Graphics & Assets

• Website visuals, hero imagery and UI assets
• Social media templates and campaign graphics
• Digital advertising – including web banners, display ads, email headers
• E-brochures, interactives PDFs and other digital documents.

Visual Systems & Design Strategy

• Identity audits and brand refreshes
• Multi-channel design systems and asset libraries
• Creative direction and consulting
• Graphic problem-solving and format adaptability.

Custom Illustration & Graphic Detailing

• Custom icon sets and pictograms
• Pattern design, motifs and decorative elements
• Infographics and data visualisation
• Integrated illustrative assets for identity and collateral.

Project Support & Production Management

• Artwork preparation, pre-dress checks and print ready files
• Printer and vendor coordination
• Retouching, art working and asset finalisation
• Ongoing design support, file adaptations and updates.