Lela and Mosi


Lela and Mosi is an exciting new character brand offering adorable Backpacks & Tees designed with the Lela and Mosi icon – Showcasing the beauty of Black girls and boys.

The name Lela is of Swahili origin, meaning black beauty..

Lela loves to be creative and express herself in everything she does. She is confident and full of enthusiasm and loves all things pink and sparkly.

The name Mosi means ‘The First’ in Swahili. Mosi is a tech-savvy, sports loving high achiever who tries his best to excel in everything he does. And he loves nothing more than taking part in exciting outdoor adventures

Our aim is for Lela and Mosi to be an inspiration to children from all walks of life, encouraging them to feel good about themselves.


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Nature of Ownership:

Black Owned

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